---

CLIENT: W&W Weddings and Lux Events

DATE OF EVENT: October 23, 2011

OBJECTIVE: To host a live cake decorating show with local cake artists where the public could ask questions and experience the newest techniques in the cake decorating industry.

CHALLENGE: To market this free, first time event to the patrons of Saskatoon on a small budget!

VENUE: Saskatoon Inn

GUESTS: 75

PHOTOGRAPHY: AMS Photography

---

“I had a great time acting as a guest judge in last year’s Cake Show!” – Megan Paur

Megan Paur says: “The cake designers had beautiful cakes on display, and were showing off their skills doing live decorating. There was a big turnout of spectators, and of course super yummy cupcakes to be enjoyed! What a great event!”

CONCEPT

Lyssa Dixon of W&W Weddings approached me with the idea of hosting a cake decorating show for Saskatoon. There is certainly a craze out there from TLC shows such as Cake Boss, Ultimate Cake Off and Ace of Cakes and the market is turning cake decorating into pure entertainment. In Saskatoon, there is nothing like this and so we decided to put on a cake show ourselves! We signed up 3 cake artists and invited the people of Saskatoon down to the Saskatoon Inn hotel for an afternoon of tastings and demonstrations.

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

• 

•